Audemars Piguet Visit

Details zur Veranstaltung

Datum

Donnerstag, 9. Oktober - 15:00

Ort

Hôtel des Horlogers

Genre

Freizeitbeschäftigungen

Veranstalter

INSEAD Alumni Association Switzerland

Beschreibung

Audemars Piguet Visit, Le BrassusThursday, 9 October 2025We are deeply honored to be hosted by Audemars Piguet on Thursday, 9 October. As one of the last major Swiss watchmakers that remains independent and family‑owned, Audemars Piguet offers a rare, living case study in long‑term strategy, innovation, and brand‑building—making this a uniquely exciting opportunity for the INSEAD Alumni community.We will have a meeting with a representative of Audemars Piguet’s executive team in this historic year, as the Manufacture celebrates 150 years since its founding. We will also experience the brand’s unique heritage by visiting its Musée Atelier in Le Brassus. It is a striking double‑spiral pavilion by Bjarke Ingels Group (BIG) that has earned major international recognition, including an Architizer A+Awards Popular Choice (Museum) and iF Design and Red Dot distinctions for its exhibition design.   Only 30 spots available which will go on a first come, first served basis. This is an opportunity that cannot be missed. Programme 13:00- Bus departs from Gare Routiere de Geneva, Place Dorcière, in front of Rue Ami-Lévrier 11.15:00 – Meet at the Hôtel des Horlogers, Route de France 8, 1348 Le Brassus. Welcome coffee.15:30–16:45 – Talk and Q&A in the Hôtel des Horlogers’ Inspiration Space.16:45 – 1‑minute walk to Audemars Piguet, Route de France 16 (company main entrance), 1348 Le Brassus.17:00–18:15 – Guided tour of the Musée Atelier and the temporary exhibition “AP 150 Years.” (2 groups in English and 1 group in French)18:15–19:00 – Networking apéritif at Audemars Piguet.19:00 Bus departs for Geneva, to Gare Routiere de Geneva, Place Dorcière, in front of Rue Ami-Lévrier 11. Key FactsWhen: Thursday, 9 October 2025, 13:00 (for ones taking the bus from Geneva), 15:00 (official start of the event)Where: Hôtel des Horlogers, Route de France 8, 1348 Le Brassus30 guests maximum.First come, first served.  Price: 45 CHF for NAA Members  / 60 CHF for Non-Members (to cover bus transportation to and from Geneva. The event itself is offered free of charge by Audemars Piguet) INSEAD Alumni Association SwitzerlandIngrida Elijosiute, IEP’07, Geneva Chapter Committee MemberDoina Cebotari, MBA’13J, Geneva Chapter Committee MemberMayssa Scheib, MBA’14J, Event Organizer and Geneva Chapter President events@insead.ch