“Boréal” business story “behind the scenes” and Specialty Coffee Atelier

Do., 27. Mär

“Boréal” Coffee House

INSEAD Alumni Association Switzerland

“Boréal” business story “behind the scenes” and Specialty Coffee Atelier Thursday, 27 March 202   Founded by INSEAD Alum Peter Romain, MBA’94, Geneva-based Boréal has been proudly leading Switzerland's specialty coffee scene since 2009, with a mission that is simple yet bold: caffeinate the world by democratizing specialty coffee!   We will join Peter and his team as they take us on a journey behind the scenes of the Boréal story, full of inspiring lessons and remarkable insights. From acquiring a coffee business just before the pandemic hit, to reimagining their business model as customer behavior and competitive dynamics change the playing field – their journey is nothing short of fascinating. Along the way, they will challenge how we experience coffee by showing us just how much more there is to discover.   Peter and his team will then guide us in a Specialty Coffee Workshop. You will get a chance to try your hands at extracting the perfect espresso, shaking up your own espresso martini and testing your artistic credentials with latte art. It’s all about embracing the full Coffee House experience, together!   Programme18:30-19:00 Arrival and welcome19:00-19:30 Boréal “behind the scenes” business story with Peter Romain19:30-21:30 Specialty Coffee Workshop: roast and make your own coffee, try “latte art”, mix an espresso martini!   Key FactsWhen: Thursday, 27 March 2025, 18:30Where: “Boréal” Coffee House, Rue du Stand 60, GenevaTickets: CHF 30 NAA Members (paid-up) // 40 CHF Alumni non-NAA members and guests(Snacks, sweets, 2 glasses of wine & Specialty Coffee Atelier included) Ticketing closes on 21 March 2025 end of the day. INSEAD Alumni Association SwitzerlandIngrida Elijosiute, IEP’07, Geneva Chapter Committee Member, Event OrganiserMayssa Scheib, MBA’14J, Geneva Chapter President  events@insead.ch