Leading Data Switzerland 2026: DAMA Switzerland - Zurich Annual Conference
Event details
- Date
- Tuesday, 27 October - 14:00
- Place
- IMD
- Genre
- Conferences
- Organiser
- DAMA Switzerland - Zurich
Description
DAMA International is a global organization with the objective to develop and share best practices and methodologies in modern Data Management. You are cordially invited to join our second conference! 13:30 : Open door and registration. 14:00 - 14:15 : DAMA Switzerland - Zurich : Team intro and status. Why we are here today and how DAMA is doing in CH. 14:15 - 15:00 : Chris Bradley, CDMP Fellow, DAMA Vice President for Professional Development : Data is NOT the 'new oil'. Rethinking data as an asset. his talk aims to challenge the familiar comparison between data and oil, while exploring what truly makes data unique as an asset. We’ve all heard the phrase “data is an asset” and the frequent assertion that “data is the new oil,” but organizations worldwide still grapple with managing their data effectively. At the same time, the data community often feels misunderstood by the business side. Successful organizations have managed other critical assets—like people, money, and property—for years, so what’s so different about the “data” asset? Is it really distinct from other types of assets, and does managing it require a fundamentally different approach? Is data actually the new oil, or is there a better analogy? In this talk, I’ll explore the idea that information forms the core of every business, providing a unifying language—the lingua franca—on which everything else is built. We’ll also address how current academic teaching and organizational perceptions of data modeling often fail to convey the true value data models can bring to developing and leveraging information architectures. The workshop will cover: 1. Comparing data as an asset to other assets, including oil. 2. Examining and contrasting asset characteristics as they apply to data versus oil. 3. Considering alternatives—if data isn’t the new oil, what might it be more accurately compared to? 15:00 - 15:45 - IMD Professor : TBD Abstract soon 15:45 - 16:15 - Sponsor Breakout 16:15 - 16:30 - Coffee break 16:30 - 18:00 - DAMA in Switzerland - 35 min > Mentors group offering (possible real person Mentor and Mentee) - Real case on stage (1 x 10 min) - 15 min > Event coming next (Webinar, “Meet up”) - 10 min > CDMP how and what we can offer as Pay as you pass. - 10 min > Key take away, Join Us, and closing + Survey via Slido - 10 min > Group picture on stage 18:00 – 19:00 - Networking Cocktail and dinner Prices : - Full price : 200 CHF (170 CHF early bird) - Member price : 140 CHF (110 CHF early bird) A big thank you to our event sponsor IMD.